OYS is about experiencing and discovering – new places, new contexts, and new sides of yourself. It's about being brave, curious, and open.
The Beginning
It all started with a simple idea: to create a piece of jewelry that would give that little extra spark – a reminder that we are strong, brave, and capable of achieving what we set out to do. That's how OYS Goddess, our signature jewelry, was born – a power piece that carries strength and symbolizes the courage to dare.
The design inspiration goes back to the 90s, when my mother wore a gold necklace shaped like a woman – a piece that sparked fascination and respect. That feeling – powerful, feminine, and mysterious – has now been given new life in OYS Goddess, a modern interpretation of the same energy.
The Collections – Emotions in Motion
Each collection from OYS tells a story and carries a feeling – a reminder of life in motion.
- Sense – a tribute to the present moment, a reminder to pause and feel.
- Flow – symbolizes the ease and harmony when everything just works.
- Wave – inspired by the rhythm and constant movement of the sea.
- Gigas – inspired by the unique forms and energy of the oyster. The jewelry captures nature's power and elegance, shaped in organic silhouettes with subtle strength.
Design Philosophy
At OYS, it's all about the beauty of the unexpected and the lasting. The jewelry is created for you – the independent woman who dares to dream big and live fully. Our designs draw inspiration from the movement and power of the sea – a constant reminder of life's dynamics and balance.
With over 20 years of experience in design, I've let my passion for form and craftsmanship become the driving force behind OYS. Here, Scandinavian simplicity merges with an organic expression and a clear sense of meaning.
Jewelry with Purpose
OYS is more than design – it's a feeling, a reminder, an inner movement. Each piece carries energy and meaning: a quiet strength that reminds us that power and beauty are often found in the simple, the true, and the natural.
"For me, OYS is about the courage to live fully, to dare to follow your own flow, and to always be curious about the unexpected."
LOVE / EMMA