Press

Press & Media

Welcome to the OYS press room. Here you will find information about our jewelry and materials for download.

About OYS Jewelry

OYS is about experiencing and discovering. New places, new contexts, and new sides of yourself. It's about being brave, curious, and open.

It all started with a simple idea: to create a piece of jewelry that would give that little extra spark, a reminder that we are strong, brave, and capable of achieving what we set out to do. That's how OYS Goddess, our signature piece, was born – a power piece that carries strength and symbolizes the courage to dare.

The design inspiration goes back to the 90s, when my mother wore a gold necklace shaped like a woman - a piece that sparked fascination and respect. That feeling, powerful, feminine, and mysterious – has now been given new life in OYS Goddess, a modern interpretation of the same energy.

The Collections - Emotions in Motion

Each collection from OYS tells a story and carries a feeling – a reminder of life in motion.

Sense - a tribute to the present moment, a reminder to pause and feel.
Flow - symbolizes the ease and harmony when everything just works.
Wave - inspired by the rhythm and constant movement of the sea.
Gigas - inspired by the unique forms and energy of the oyster. The jewelry captures nature's power and elegance, shaped in organic silhouettes with subtle strength.

Design Philosophy

At OYS, it's all about the beauty of the unexpected and the lasting. The jewelry is created for the independent woman who dares to dream big and live fully. The design draws inspiration from the movement and power of the sea – a constant reminder of life's dynamics and balance.

With over 20 years of experience in design, I have let my passion for form and craftsmanship become the driving force behind OYS. Here, Scandinavian simplicity merges with an organic expression and a clear sense of meaning.

Jewelry with Purpose

OYS is more than design - it's a feeling, a reminder, an inner movement. Each piece carries energy and meaning: a quiet strength that reminds us that power and beauty are often found in the simple, the true, and the natural.

"For me, OYS is about the courage to live fully, to dare to follow your own flow, and to always be curious about the unexpected."
LOVE / EMMA

Press Images

High-resolution images for editorial use are available for download below. Please credit OYS when using and link to https://oysoys.com/

Photografer: Clara Christina Morberg

Download press images:

OYS Wave earring gold

OYS goddess necklace gold oyster necklace sterling silver

OYS sense ring oys flow ring

OYS sense ring sterling silver

OYS goddess earring gold

OYS goddess sketch

OYS Wave earring